A DOCUMENTARY BY CHERYL JACOBS CRIM
Rebranding
peace

Watch the sizzle reel

Can the weapons that fuel conflict be flipped to work for peace?

To yank the United States back from the edge of a dangerous divide, badass peacebuilder and maverick marketing genius mastermind an audacious ad campaign to disrupt the outrage machine by creating a literal force for peace. 

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WHY NOW?

IT'S TIME FOR PEACE TO BITE BACK.

This is the story of
the making of a bold campaign for peace.  

it is a journey of humor, reconnection, and hope.
here are a few of the stories:

BUT PEACE IS ON THE FRINGES

badass chair of 180 peacebuilding orgs

Julia Roig

Board Chair of the Alliance for Peacebuilding
Founder, The Horizons Project

Julia spent three decades working as a peacebuilder in conflict zones around the world but mounting tensions in the US have brought her home. She will need all of her negotiating skills to convince the board of The Alliance for Peacebuilding to step out of their comfort zone and support the irreverent peace campaign.

Creative genius who inspired a million
north koreans to defy
the Kim regime.

Doug Burnett

Founder, Chief Good Officer at Buena: The Good Cause Agency
2x Webby winner, Best Cause Campaign of the Year

His is past campaigns have reached billions of people worldwide, but the peace campaign will be the most ambitious project he has ever undertaken.

The former monk who now shouts for peace

Kazu Haga

Former Monk
Founder of The East Point Peace Academy

An esteemed author and a scholar of Dr. Martin Luther King Jr.'s teachings, Kazu warns against the perils of "negative peace," the forced tranquility achieved at the expense of justice.

The astronaut who first flew with russians

Major General Charles Bolden Jr., USMC (ret.)

12th Director of NASA

After commanding the first joint US-Russian space shuttle mission, General Bolden became lifelong friends with a cosmonaut, someone the Marines had once trained him to kill.

About the director

Cheryl Jacobs Crim

Filmmaker

REBRANDING PEACE is a personal journey for award-winning director Cheryl Jacobs (CJ) Crim. Her mission to spotlight peace began at age 7 when her father left to fight in Vietnam. Her talent for telling engaging stories shines in RESISTERHOOD, a documentary about the power of women, hope, and resistance. The film won 14 film festival awards and has a 100% fresh rating on Rotten Tomatoes. CJ’s earlier work earned her a Gold Medal at the New York Film Festival, “Best of Show” at the Houston Film Festival, two silver Telly’s, and 12 regional Emmys.

"Crim reminds us that good people are still out there, swinging for the fences.”

- Film Threat

"We must find new ways to speak for peace. it is a weapon which cuts without wounding. It is a sword that heals."

Martin Luther King Jr.

Peace coming soon...
with your help.

$18,290 raised. Let’s get to $100,000!

Contact us